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Frequently asked questions

Joining Buffalo Partners Affiliate Program

  • What is an Affiliate Program?
  • An affiliate program is a relationship between you and an online merchant who compensates you for any sales that are a result of traffic directed by your marketing activities. It is an easy way for you to make money from the visitors who visit your site.

  • How do I get started?

  • As one of our affiliates you will be richly rewarded for the traffic you send to the Buffalo Partners brands through your marketing activities. The more players you refer the more money you can make – it really is that simple.

    • Step 1: Place links on your website to as many of the Buffalo Partners brands as you’d like – these can be text links or banner ads, whatever you choose.

    • Step 2: These links will need to contain your unique affiliate identification number so that we can track the traffic that comes from your website.

    • Step 3: If the visitor you direct to one of the Buffalo Partners brands then opens an account you will start earning commission based on the revenue that the player generates.

    • Step 4: You can also advertise offline by requesting CDs that contain the Buffalo Partners brands casino software to distribute. These CDs will contain your affiliate ID number to track any players who register.

  • Why become an affiliate of Buffalo Partners?

  • Buffalo Partners couples first-rate knowledge with a reliable and trustworthy service for all affiliates. Here is why the time is right to join:

    • The online casino industry is growing at a rapid pace, with this growth showing little sign of slowing.

    • Buffalo Partners is unique in that we pay you commission on revenues generated by a player every time they play, not just for their initial purchase.

    • Users of the Buffalo Partners advertised casinos will experience an unrivalled gaming experience. World class entertainment in addition to lucrative promotions, bonuses and free bets means players are loyal and remain members long after they have registered an account.

    • As a Buffalo Partner Affiliate you’ll benefit from a wide range of attractive benefits including: real time reporting, access to our media suite packed with quality creative, marketing tools, and friendly, flexible support from our Affiliate Managers.

    • Highly competitive, industry leading commission structure.

    • We work closely with all of our affiliates, sharing our knowledge and building strong working relationships, to the benefit of all.

  • Why choose us?

  • We represent some of the web’s best casinos and are able to provide advanced services including solutions for webmasters, program development/management, holistic, real time reporting, cutting edge marketing tools, premium creative material and a commission structure which simply can’t be beaten. We remain committed to developing strong ties with all of our affiliates, providing focus, support and encouragement to achieve your goals.

  • How do I join Buffalo Partners?

  • Click the “Register Now” button and fill out your application today.

  • How do I know if my website is qualified to join the program?

  • Buffalo Partners currently has a wide range of affiliates representing a broad spectrum of websites and material. We will reject applications from any website that contains offensive or illegal content. A more detailed explanation of the types of websites which we will not affiliate with can be found in our comprehensive Terms and Conditions.

  • Is it free to join?

  • Buffalo Partners is, and always will be, free to join.

  • Is it simple to join?

  • It is very straightforward to join – simply click the ‘Join Now’ button and complete a short application form.

  • Can I participate in other affiliate programs while a member of Buffalo Partners?

  • You may join as many affiliate programs as you wish.

  • Is applying online the only way to join?

  • Yes - We have made the application process as easy as possible, should you have any issues, please contact us.

  • What happens if an affiliate is spamming me?

  • Buffalo Partners feels strongly about the issue of spamming and would never condone spamming in any way or form. Should you feel an affiliate of ours is spamming, please contact us directly. For further information on spam please see our Terms and Conditions.

What is revenue share and how much can I potentially earn?

  • Revenue Share
  • Casino affiliates will receive 50% commission in their first month, followed by:

    Number of Customer Referrals Rev Share %
    0-10 players 25%
    11-40 players 30%
    41-100 players 35%
    101+ players 40%

    Terms and conditions regarding revenue share can be found here.

  • CPA
  • Some affiliates opt for our CPA payment schemes which differs slightly from our Revenue share model. If you opt for a CPA deal, you will be paid a flat rate for every qualifying player you direct to one of the Buffalo Partners brands. Please be aware that amounts you are paid may vary by market and product. Terms and conditions regarding CPA deals can be found here.

    Terms and conditions regarding CPA deals can be found here.

  • Second Tier Affiliates
  • Additional commission can be earned by affiliates if they refer other webmasters to Buffalo Partners. For more information please contact your affiliate manager or the support team. contact us.

Payment Options

  • What different payment options are there?
  • We offer a wide variety of safe and flexible payment methods, to find out which methods are available in your region, please use the drop down menu:

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  • How often will I be paid?
  • Payments are processed on the 10th working day of each month for the previous month's earnings, providing that payment is more than €100. For Bank wire payments accounts must have a minimum balance of €700.

  • How much do I need to earn before I get paid?
  • Payments will be made to accounts that have a balance of €100 or more at the end of the month. For Bank wire payments accounts must have a minimum balance of €700.

  • How do I keep track of my earnings?
  • You will earn a commission on the revenue generated by each of the players you send to Buffalo Partners and will be able to monitor the progress of your campaigns through our centralized online statistical reports. Our reports are updated every two hours so you will always have the data you need to stay on top of your campaigns. Along with comprehensive player reports you can monitor your payments and earnings throughout the month.

  • Am I paid only for a player's first purchase?
  • As an Affiliate you will benefit from any players who you refer to the casino, for as long as they are playing. Your Affiliate ID will be linked to their account and each time they play we track their losses to you. This is called residual or lifetime income.

  • What happens in the event of a high roller in my account?
  • In any given month, if an individual player generates a negative net win of at least $10,000 ('high-roller'), and the aggregate net win in that month (for the casino) for that affiliate is negative $2,000 or greater, then the high-roller policy will apply. Please see 7.14 and 7.15 of the Terms and Conditions.

  • What happens if one of my players wins a progressive jackpot?
  • No need to worry as this has no effect to your affiliate income.

  • What happens in the event of a chargeback?
  • When a credit card merchant refunds a customer for an item on their credit card statement which they dispute, this is known as a chargeback. Sadly, some players take advantage of this and claim their money back after depositing it into the casino. Although we do our best to prevent this abuse from happening, there are some occasions when it does happen and in these cases the amount will be deducted from the affiliate’s earnings.

Marketing Tools

  • Do you provide banners and HTML code for Buffalo Partners Affiliates?
  • We provide a wide array of quality creative material which is designed for use with all of the Buffalo Partners brands. You will have full access to our wealth of creative material including ads, banners, free games, text links and jackpot xml tickers.

  • What other creative tools can I make use of?
  • We also offer affiliates unique game reviews, download links, landing pages and much more and we constantly update our Media Library with fresh, relevant creative to help you promote the Buffalo Partners brands.

  • Where can I access these tools?
  • Log in to your account and visit our Media Library.

  • What is the difference between a legitimate email marketing campaign and spam email?
  • Legitimate email marketing is when your visitors/members willingly give you their email addresses as they have agreed to be included in your mailing list. Spam mailing on the other hand is the sending of unsolicited mail without the recipient's permission.

Account Tracking and Reporting

  • How do you track players that I refer?
  • Every affiliate is assigned a unique username and affiliate ID (e.g.BFP12345) when they register at Buffalo Partners which is used to identify traffic coming from their sites. The html code for all the marketing creative you take from our Media Library will contain your unique affiliate ID so that we will be able to track your players as they sign up and deposit at the casino.

  • What is the linking code that I use when directing traffic to Buffalo Partners?
  • Using the affiliate ID BFP12345 as an example, to send traffic to Buffalo Partners you would use the following link: http://www.buffalopartners.com/?s=bfp12345. You can also add specific campaign trackers to your links - you can find more information about this on the Campaigns Page.

  • How do I keep track of my performance?
  • You will earn a commission on the revenue generated by each of the players you send to Buffalo Partners and will be able to monitor the progress of your campaigns through our centralized online statistical reports. Our reports are updated every two hours so you will always have the data you need to stay on top of your campaigns. Along with comprehensive player reports you can monitor your payments and earnings throughout the month.

Further reading on Spam

  • What is Spam?
  • Spam is unsolicited emails that are sent to the recipient without their permission. Most spam is commercial advertising, often for dubious products which are by nature intrusive and often offensive.

  • Is Spam legal?
  • The issue of Spam is a complex legal issue which is not always consistent from country to country. Buffalo Partners has a zero tolerance policy on spam and strictly prohibits the following activities:

    Using false information to hide the identity of the sender.

    Using false information in the subject line.

    Using a third party’s domain name to obscure the origin of the email.

    Assisting anyone in using Buffalo Partners as a means for any of the above.

  • Enforcement of Anti-Spam Policy.
  • If Buffalo Partners finds any affiliate to be spamming they will, in most cases be given a warning for a first offence. If it is deemed that their offence is serious enough Buffalo Partners will take immediate action that could include termination of the account.

  • How and where can I report Spammers?
  • Should you feel that you have been sent a Spam email from one of our affiliates, please contact us and send us a copy of the email. We take all cases of suspected spam seriously and will investigate immediately. contact us.

Buffalo Partners Customer Support Team

  • Do you offer support in languages other than English?
  • Yes – Our support agents hail from across Europe and we have native speakers of the following languages: English, Italian, German, Greek, Portuguese, Swedish, Latvian, Spanish, Japanese, Hebrew and Russian

  • How can I get in touch?
  • Check out our contact us page for full details or simply launch our 'Live Chat' function on the site. contact us or talk to us on 'Live Chat' that is available on site.

  • Your account management
  • Failing to enter the correct password three times in a row will automatically lock your account. If this happens you will need to contact your Affiliate Manager or get in touch with the support team to unlock your account. If you have forgotten your password you can choose the password reset option. This will automatically send an email to your registered email address containing instructions on how to reset your password. contact us to get your account unlocked. If you are having trouble logging into your account and wish to reset your password, head over to www.buffalopartners.com/login/forgotpassword enter your username and click ‘reset’. An email will be sent to your registered email address with instructions on how to reset your password. contact us to get your account unlocked. If you are having trouble logging into your account and wish to reset your password, head over /login/forgotpassword, enter your username and click ‘reset’. An email will be sent to your registered email address with instructions on how to reset your password.

  • How do I change my Session Timeout settings?
  • If you are inactive on the site for more than 15 minutes, you will have to log in again. This is the default setting, but if you wish to increase this to 30 or 60 minutes, you can do so on your My Account page under Other Details. You will need to enter your Security Answer before this is complete.